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JAYLAN CRUZ DESIGN

04

Academic

2024

Glimpse International Film Festival

Originally conceptualized in 2020, Glimpse International Film Festival was a collaborative project developed as part of my Advanced Diploma in Graphic Design. Partnered with two other designers, we were tasked with creating a film festival from the ground up — building a full brand identity and suite of design deliverables, with a primary focus on developing a cohesive and visually compelling program catalogue.

My role centered on crafting the festival’s visual identity, developed from my original logo concept. I led the creative direction for the branding, ensuring that the tone, aesthetic, and messaging reflected the spirit of the festival. The goal was to maintain cohesion while working collaboratively, building an identity that could support a wide range of visual applications.

In 2024, I revisited and redesigned the catalogue as part of a final-term opportunity to reimagine a past project. This allowed me to refine the original concept with a more developed skillset and a matured design sensibility, resulting in a more polished and intentional piece that fully captured the essence of the festival's brand. The re-imagination of the design was done as a solo venture.

Client:

Academic

Date:

2024

Services:

Identity

Identity

Editorial

Editorial

Layout

Layout

©2025 JAYLAN CRUZ DESIGN

©2025 JAYLAN CRUZ DESIGN

©2025 JAYLAN CRUZ DESIGN