The Strategy Department

For The Strategy Department, a consulting firm dedicated to helping companies implement effective strategies and achieve sustainable growth, I developed a comprehensive brand identity that encapsulates their mission of driving success and maintaining a strong trajectory.

This project included the creation of a full colour palette and logo variations including a primary style accompanied by a secondary and tertiary logo. The colour palette was inspired by the finance district of the 90s, utilizing hunter green and burgundy as base tones to evoke a sense of established professionalism and a bygone era of financial prosperity. This nostalgic colour combination connects the brand to a sense of tradition, while also reinforcing its expertise in long-term strategic success. The logo variations were crafted to ensure flexibility across various platforms while maintaining a cohesive and impactful visual presence.

This branding initiative provides The Strategy Department with a strong visual foundation that supports their goal of helping organizations stay ahead of their goals and remain on a path of continuous success.